Shipped Where
Imported, 2025Imported 2025
$272 million$272M
vs 2010
1.7× (nominal)
Arrived by shipBy ship
29%
Busiest portTop port
Laredo, TX

Most imported toothpaste comes from Mexico: 79% of $272 million.

India is second at 6%. Dentifrices of all kinds.

Where US toothpaste comes from, 2025Where it comes from

Share by value of the $272M the US imported, by country of originShare by value, by country of origin

  1. 01Mexico$216M79.3%
  2. 02India$16.8M6.2%
  3. 03China$8.6M3.2%
  4. 04Italy$7.1M2.6%
  5. 05South Korea$6.7M2.5%
  6. 06Thailand$4.3M1.6%
  7. 07Germany$2.8M1.0%
  8. 08United Kingdom$1.6M0.6%
  9. 09Malaysia$1.2M0.4%
  10. 10Canada$1.1M0.4%
  11. All othersEveryone else combined: $6.1M2.2%

Total US toothpaste imports by year · $163M in 2010 to $272M in 2025Replay the ranking year by year, 2010 to 2025

2025Press play to replay the ranking

Then and now: 2015 vs 2025Then and now

Each country's share of US toothpaste imports. Gray bar is 2015, colored bar is 2025.Share of US toothpaste imports. Gray is 2015, color is 2025.

India3.8% → 6.2%
Italy0.3% → 2.6%
South Korea0.5% → 2.5%
China1.7% → 3.2%
Thailand0.6% → 1.6%
Germany0.3% → 1%
United Kingdom<0.1% → 0.6%
Malaysia0.5% → 0.4%
Canada0.7% → 0.4%
Mexico91% → 79%
2015 share2025, gained2025, lost

Where it's made

Bigger circle = more value, 2025. Numbers match the list.

Mexico alone sends 79%, and India, China, Italy and South Korea add another 14%. Asia is the next-largest source region at 14%.

0102030405060708
0102030405060708
  1. 01Mexico
  2. 02India
  3. 03China
  4. 04Italy
  5. 05South Korea
  6. 06Thailand
  7. 07Germany
  8. 08United Kingdom

Where it enters

US port where it entered, 2025. Letters match the list.

69% comes in by land or other routes, not by ship or air. Laredo alone takes 49%. Eagle Pass and Port Manatee follow at 14% and 7%.

Goods crossing by land are recorded at Census ports of entry, which can be inland.

ABCDEF
ABCDEF
  1. ALaredo, TX $133M
  2. BEagle Pass, TX $37.2M
  3. CPort Manatee, FL $17.8M
  4. DLos Angeles, CA $13.5M
  5. ENewark, NJ $13.2M
  6. FCalexico East, CA $8.5M
More detail: states listed on entry paperworkMore detail: states on paperwork

This is the destination written on customs forms, often a warehouse or distributor near the port. It is not where the toothpaste is used.

Seven states are listed for over $10M each.

  1. 01Georgia$68.0M
  2. 02Texas$48.5M
  3. 03California$41.7M
  4. 04New Jersey$34.7M
  5. 05Ohio$33.3M
$10M+$4–10M$1–4M$100K–1MUnder $100K

Counted under HS 330610. How we count.