Shipped Where
Imported, 2025Imported 2025
$7.3 billion$7.3B
vs 2010
3.3× (nominal)
Arrived by shipBy ship
60%
Busiest portTop port
Newark, NJ

The US buys the most makeup & skincare from South Korea: 25% of $7.3 billion.

Canada is second at 15%. Lip, eye and nail makeup, powders, creams and sunscreen.

Where US makeup & skincare comes from, 2025Where it comes from

Share by value of the $7.3B the US imported, by country of originShare by value, by country of origin

  1. 01South Korea$1.80B24.7%
  2. 02Canada$1.07B14.7%
  3. 03France$1.00B13.8%
  4. 04Italy$0.88B12.0%
  5. 05China$0.57B7.9%
  6. 06Mexico$0.29B3.9%
  7. 07United Kingdom$0.25B3.4%
  8. 08Germany$0.20B2.7%
  9. 09Japan$0.18B2.5%
  10. 10Taiwan$0.12B1.6%
  11. All othersEveryone else combined: $0.92B12.7%

Total US makeup & skincare imports by year · $2.2B in 2010 to $7.3B in 2025Replay the ranking year by year, 2010 to 2025

2025Press play to replay the ranking

Then and now: 2015 vs 2025Then and now

Each country's share of US makeup & skincare imports. Gray bar is 2015, colored bar is 2025.Share of US makeup & skincare imports. Gray is 2015, color is 2025.

South Korea5.5% → 25%
Italy8% → 12%
Mexico3.4% → 3.9%
Taiwan1.6% → 1.6%
Japan3% → 2.5%
Canada16% → 15%
Germany4.9% → 2.7%
United Kingdom5.9% → 3.4%
France19% → 14%
China17% → 7.9%
2015 share2025, gained2025, lost

Where it's made

Bigger circle = more value, 2025. Numbers match the list.

No single region supplies most imported makeup & skincare. Asia and Europe each supply 39%. South Korea and Canada send 39% between them, and France, Italy and China add another 34%.

0102030405060708
0102030405060708
  1. 01South Korea
  2. 02Canada
  3. 03France
  4. 04Italy
  5. 05China
  6. 06Mexico
  7. 07United Kingdom
  8. 08Germany

Where it lands

US port where it entered, 2025. Letters match the list.

60% arrives by ship, almost all in containers, mostly through East and West Coast ports. Newark takes 23%. Los Angeles and Buffalo-Niagara Falls follow at 22% and 9%.

ABCDEF
ABCDEF
  1. ANewark, NJ $1.70B
  2. BLos Angeles, CA $1.64B
  3. CBuffalo-Niagara Falls, NY $0.64B
  4. DJFK Airport, NY $0.37B
  5. ELaredo, TX $0.24B
  6. FLong Beach, CA $0.23B
More detail: states listed on entry paperworkMore detail: states on paperwork

This is the destination written on customs forms, often a warehouse or distributor near the port. It is not where the makeup & skincare is used.

Three states are listed for over $1B each, and they mirror the top ports.

  1. 01California$1.98B
  2. 02New York$1.39B
  3. 03New Jersey$1.33B
  4. 04Texas$0.46B
  5. 05Ohio$0.26B
$1B+$400M–1B$100–400M$10–100MUnder $10M

Counted under HS 3304. How we count.